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Lee Jeans National Denim Day is the nation’s largest single-day fundraiser for breast cancer. On October 6, individuals and organizations are encouraged to wear denim in exchange for a $5 donation which will go to the Women’s Cancer Programs of the Entertainment Industry Foundation (EIF). Last year, more than 29,000 companies across the nation participated in the single day fundraiser and more than $8.6 million was raised for the fight against breast cancer.

News Facts:
- In 10 years, Lee National Denim Day has raised more than $61 million.
- On behalf of the Entertainment Industry Foundation, several celebrity ambassadors are lending their support this year including Pierce Brosnan, Gabrielle Union and the Emmy-award winning cast of NBC’s The Office, Steve Carell, Rainn Wilson, John Krasinski, Jenna Fischer and B.J. Novak.
- Participation is simple - companies or individuals register by visiting www.denimday.com or by calling 1-800-521-5533.
- Companies, schools, organizations or individuals that register will receive a comprehensive participation kit, which includes an idea book, posters and other materials to make the program easy to implement. In addition, pink ribbon lapel pins and educational materials about breast and reproductive cancers are included for the registrant’s fellow participants.

Celebrities including Heidi Klum, Ben Stiller, Kate Bosworth and many more have autographed and decorated denim pockets that will be auctioned off to help raise money and awareness for Lee National Denim Day. The custom-designed denim pockets will be auctioned on www.charityfolks.com.