Creative Fundraising Letters

Featured Articles

• Fundraising Letters: Where To Find Creative Ideas For Your Appeals
  
  How do you make your fundraising letters creative and fresh year after year when your needs don’t change all that much?
• 51 ways to say thank you
  
  One of the hardest jobs in fundraising is crafting original thank-you letters. You want to be thankful. But you also want to be fiscally responsible.
• Eleven Reasons Donors Stop Responding To Fundraising Letter Appeals
  
  Donors will stop responding to your fundraising letter appeals for many reasons. Some of which you can manage, but many of which you cannot.
• Lapsed Donors: How to Write a Fundraising Letter That Wins Them Back
  
  our definition may differ, but I define a lapsed donor as someone who has not donated to your organization within the last year, two years or three years.
• Successful Non-for-Profit Fundraising Letters Share Eight Qualities
  
  Successful fundraising letters share a number of things in common. Once you know what these things are, your letter is already half-way written.
• Fundraising Letter Envelopes: How To Make Them Irresistible
  
  Readers spend only a few seconds deciding the fate of your direct mail fundraising appeals. Here are some creative ways to tease your donors into opening your envelopes.
• Where to Look for New Donors for Your Fundraising Letter Appeals
  
  Have you ever studied your best donors and wished you could clone them all? Maybe you can, with a bit of creative thinking.
• Effective Fundraising Letters Are About People, Not Projects (Includes Samples & Examples)
  
  Donors are people. And people give to people, usually to help people. This basic fundraising truth means that you must state your organizational needs in human terms whenever possible. Donors want to know how their gift will help the people that you serve.
• Your Fundraising Annual Appeal Letters Need A Villian
  
  To make your donors angry, you need a villain. Villains are good. They help you focus your donors’ attention on one problem that needs fixing.